I always look forward to Charlie Russell's insights and analysis. I see QuickBooks Self-Employed merely as Intuit's return to take the market share it had left behind to FreshBooks, Cheqbook, and similar products in the sub $19.99/month price point. These companies have been offering easier-to-use bookkeeping for many years to get self-employeds out of their shoebox, calculator, and excel solutions. The problem with these systems, including QuickBooks Self-Employed, is inadequate reconciliation tools. A business owner can lose more revenue AND tax deductions than the extra cost of implementing a complete bookkeeping system. That doesn't seem to matter if Intuit can grab revenue from merchant services, payroll, self-service tax returns, and business loans. So, as independent advisors how do we truly serve our clients? Our service vision may not match Intuit's marketing vision.
Read Sleeter article here.